Meet Our Collective

CM_29.jpg

We are no nonsense Midwesterners with global experience who act quickly in the best interest of your business. Our team is made up of smart (important), fun (also important) seasoned veterans (maybe most important) in creating and delivering customer engagement tactics and loyalty program strategies.

Our broad range of brand and agency experience benefits our clients and is foundational to who we are. Our collective experience across marketing, customer centric creative and marketing technology at brands such as Hilton, Best Buy, Target, GE Financial and leading customer engagement agencies like Yes Lifecycle Marketing and Aimia, allows us to bring the best and most actionable ideas to address your specific business needs.

We know what works. We know what it takes to do it. We collaborate to get it done. Learn more

 
CM_42.JPG

Linda Clasen

President, Clasen Marketing

Having been on both the client and agency side, I am keenly aware of how important it is to work hand in hand to understand business goals, the current business and marketing challenges and deliver communication strategies based on actionable customer insights to grow the business.

Growing up, I wanted to be…. a lawyer

My favorite place in the world is… Zihuantanejo, Mexico (so far!)

What I am binge watching on Netflix…. Mad Men, Grace and Frankie and any British crime series I can find.

 
CM_46.JPG

Helen McCarthy-Tennant

Strategist

Growing up, I wanted to be….an air traffic controller

Best place to get away from it all…. a beach, any beach

Favorite streaming service….BritBox! (Just can’t get enough of my UK programs!)

CM_43.JPG

Laurie

Riepe

Strategist

Growing up, I wanted to be…. a marine biology researcher

My favorite family tradition is… Making Norwegian lefse for Christmas with my grandmothers recipe

The podcast I’m listening to…. How I Built This – I love learning the stories behind how some of my favorite brands came to be